Sarukkai, Ramesh ; Chakrabarthi, Soumen ; Flake, Gary William ; Shivakumar, Narayanan ; Ansari, Asim M. (2005) Exploiting the dynamic networking effects of the web In: 14th international conference on World Wide Web.
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Official URL: http://doi.org/10.1145/1062745.1062755
Related URL: http://dx.doi.org/10.1145/1062745.1062755
Abstract
This panel aims to explore the dynamic networking effects of the Web. Today, linkages on the Web are augmented with dynamic connectivities based on various monetization strategies: e.g. ads and sponsored links. Such linkages change the dynamics of user click/flow on the Web. The key focus of this panel is to debate whether/how such dynamic effects on the Web can be modeled and best exploited. How can we derive cooperative placement strategies that are optimal from a customer perspective? As the World Wide Web becomes more dynamic with fluid link placements guided by different factors, optimizing link placement in a cooperative fashion across the Web will be an integral and crucial component.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Source: | Copyright of this article belongs to Association for Computing Machinery |
| ID Code: | 130949 |
| Deposited On: | 01 Dec 2022 10:27 |
| Last Modified: | 01 Dec 2022 10:27 |
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